Scaling Fitness with custom SaaS & Performance Marketing
The Challenge
FitCore was struggling with a fragmented booking system and high customer acquisition costs (CAC) through generic social media ads. They needed a unified platform and a precision-targeted growth strategy.
The Solution
We engineered a custom SaaS platform for member management and class bookings, integrated with an automated CRM. Simultaneously, we launched a hyper-targeted performance marketing campaign focused on high-intent local audiences.
Infrastructure Audit
Analyzing existing workflows and identifying friction points in the member journey.
Custom SaaS Build
Developing a proprietary booking engine and member portal from scratch.
Growth Engine
Deploying high-intent paid campaigns across Meta and Google Ads.
CRM Automation
Implementing automated nurture sequences to increase member retention.
The Outcome & Impact
Within 6 months, FitCore saw a 3.2x Return on Ad Spend (ROAS) and a 42% reduction in Cost Per Lead (CPL). The automated booking system reduced administrative overhead by 60%.
"CoreTech didn't just build us a website; they built us a growth machine. Our operations are now seamless and our ROI is at an all-time high."
Marcus Chen
Founder, FitCore Studios
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